WHEELGUYZ distributes and sells customized auto wheel and tire packages. The project redesign was about eliminating the clutter and dramatically improve the functionality as well as look and feel of the website.
PROJECT FILE
Accessing the site’s information was challenging for users, due to an over usage of graphic elements. The layout was unorganized and made it difficult for online clients to navigate and access information.
A new graphic redesign features a much cleaner and user-friendly navigation. Shopping becomes an easy versus a frustrating experience. Legibility has been greatly enhanced by limiting the chromatic palette and providing freer margins. Each product line has more presence, without competing against each other. Neutral backgrounds help to underscore each product line’s own attributes.
1521 Alton Road, #300
Miami Beach, FL 33139
305/532-8877
info@internetstation.biz